Activities

1.
Data Collection
(RE:Lab)

Objectives		Actions
To acquire suitable data for designing, developing, testing and validating the platform, which is aspected to be both a user-friendly tool and a driver for the local tourism development. To develop a guideline regulating the regular use of the app once the experimental phase will be over.		To identify and define the sites of historical, artistic and cultural interest to be involved in the experimental phase of the project. To identify and define the modes of transport to be promoted by the app and their usability requirements (timetables, journey time, facilities for people with disabilities, traffic). To identify and define the activities related to local tourism (restaurants, hotels, crafts shops) to be promoted by the app.

2.
Data Management
(En&Tech)

Objectives		Actions
To create and develop algorithms suitable for applications supporting sustainable mobility management. To evaluate the users’ propensities and abilities to use public transport, to travel on busy roads and highways, to opt for longer trips including further sites of interest to visit.		Comprensione delle caratteristiche, desiderata e vincoli dell’utente. To understand the user’s features, whishes and constraints. To create and develop algorithms for planning cultural trips. To taste and validate selected algorithms through laboratory case studies. To enter the tested algorithms in the project focus platform. To taste and validate selected algorithms through the pilot platform, which will involve at least 50 sites of interest and 1,000 users.

3.
Cloud Platform Design and Development
(En&Tech)

Objectives		Actions
To realize a cloud platform for analyzing the tourist flows data. The platform will collect static and dynamic information from various sources (tourist attractions, telecommunications services, social media, mobility services) and it will produce travel tips based on these data. To realize a smartphone and tablet app to let the visitor receive real-time notifications, alerts, and suggestions during his visit. The platform will be entirely based on cloud computing. To assess alternative scenarios for the economic sustainability of the platform once the project will be over.		To collect and organize data from multiple information sources. To design, develop and manage a cloud platform for storing and analyzing these data. To develop algorithms to extract summary information and to provide the users with customized suggestions regarding possible visit plans and available modes of transport. To develop an Application Programming Interface (API) to allow applications (see action 4) to access platform data and services.

4.
User Interfaces Design and Development
(RE:Lab)

Objectives		Actions
To develop web, smartphone and tablet applications allowing tourists to easily access the services offered by the tool. To create a device-independent user interface that will use the cloud platform features to provide the users with information about tourism sites and travel solutions and with suggestions which are supposed to change user behavior to efficiency and sustainability. To test the interface by a final pilot delivering such services to at least 1,000 test users. To perform an ongoing monitoring of the users’ use of the pilot through log analysis and longitudinal tests.		To develop an HTML5 application suitable for web, smartphone and tablet devices by co-design sessions involving local users and stakeholders. To perform iterative tests on intermediate prototypes and on the pilot platform through qualitative techniques and empirical usability tests involving local users and stakeholders. To draft a technical report after each design phase, in order to evaluate the effectiveness of the adopted solutions and to orient the next one. To draft a final report on the adopted design techniques, the web site development and the applications platform. To create and strengthen international networks that can support the design and development of expected results.

5.
Dissemination of research results
(AESS)

Objectives		Actions
To Spread knowledge and information according to a participatory and inclusive process involving stakeholders related to the economic, technical, social and political aspects of the project. To create and strengthen international networks aimed to support the design and development of expected results. To promote the impact of the project on the relevant markets.		To organize the project kick-off meeting, to develop a dissemination plan, to develop information materials. To organize a networking event. To organize workshops involving the main stakeholders. At least one workshop will be organized in collaboration with ASTER and it will take place at Tecnopolo di Reggio Emilia. To organize an event involving intellectual property experts in order to identify potential developments of the project. To organize a dissemination event involving regional, national and international customers and potential partners from relevant sectors, as well as politicians and academics. Eventi di divulgazione dei risultati del progetto con invito alla partecipazione a clienti e possibili partners nelle filiere di riferimento a livello regionale, nazionale, internazionale, e a esponenti della politica e della ricerca. To perform a feasibility study in order to prepare at least one proposal to submit to H2020 calls.